Practical Insights on Marketing

5 Reasons Why International Development Needs Content Strategy

5 Reasons Why International Development Needs Content Strategy

Published on: Aug 05 2016 by Guest Writer - Comments Off on 5 Reasons Why International Development Needs Content Strategy
International development organizations are full of smart, pragmatic people. But just as the rise of digital has disrupted public, private, and nonprofit organizations...
Where is Your Marketing Budget in ICT4D Programs?

Where is Your Marketing Budget in ICT4D Programs?

Published on: Mar 25 2016 by Wayan Vota - 3 Comments
Recently, I was rural India with VSO International checking in on Samadhan, a citizen engagement software program that connects marginalized communities to the...
SEVEN STEPS FOR CREATING SUCCESSFUL MARKETING by Jay Conrad Levinson

SEVEN STEPS FOR CREATING SUCCESSFUL MARKETING by Jay Conrad Levinson

Published on: Oct 21 2009 by Wayan Vota - Comments Off on SEVEN STEPS FOR CREATING SUCCESSFUL MARKETING by Jay Conrad Levinson
1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy...
50 Low Cost or No Cost Tips to Promote Your Business

50 Low Cost or No Cost Tips to Promote Your Business

Published on: Oct 21 2009 by Wayan Vota - Comments Off on 50 Low Cost or No Cost Tips to Promote Your Business
Post and keep regular business hours. Though it may seem obvious, many small businesses fail to do this. Answer the phone. When you are unable to answer the phone,...