Marketing Skills in ICT4D Projects
Humanitarian aid organizations use marketing skills in ICT4D projects to increase program outcomes by improving efficiency, transparency, reach, innovation, communication, and feedback.
This strategic integration of ICT4D helps organizations enhance their programs and better support affected populations in several ways:
- Improved efficiency and transparency: ICT4D tools help streamline processes, improve data collection, and facilitate communication in remote or disaster-affected areas, ultimately leading to more effective and transparent programs.
- Enhanced decision-making and resource allocation: By leveraging data and information collected through ICT4D projects, organizations can make more informed decisions and allocate resources more effectively, resulting in better program outcomes.
- Increased reach and accessibility: ICT4D tools enable organizations to reach a wider audience and make their services more accessible, especially in areas with limited resources or infrastructure.
- Promotion of innovation and collaboration: By utilizing ICT4D, organizations can foster collaboration and promote innovation among stakeholders, leading to the development of more innovative and sustainable solutions.
- Improved communication and feedback: ICT4D tools facilitate communication between organizations, local communities, and beneficiaries, allowing for more efficient feedback collection and continuous program improvement.
- Enhanced brand reputation and visibility: By adopting ICT4D tools and strategies, organizations can showcase their commitment to innovation and sustainability, which can help attract more donors, partners, and beneficiaries.
Examples of Marketing in ICT4D Projects
The mHealth Reality Booth: Your Daily Dose of Real at mHealth Summit 2011
Some of the top organizations and corporations working in the mobile technology and health space will gather December 5–7 at the mHealth Summit in Washington,...
Who in ICT4D is on Google Plus? We are making a list!
Recently Ian Thorpe took advantage of a unique feature of Google Plus, the ability to create and share “circles” to produce a circle of over 70 international...
Fail Faire DC 2011 – a celebration of failure
Fail Faire DC 2011 is a celebration of failure as a mark of innovation and risk-taking. We will have great speakers with fun, fast, Ignite-style presentations of...
USAID Global Workshop on Education and Development: From Evidence to Action
Inveneo is proud to be helping organize the ICT Petting Zoo at the 2011 USAID Global Workshop on Education and Development: From Evidence to Action.
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Are we in the IT sector or the ICT sector?
When you think and speak of your company and your profession, do you use the term “IT”, as in Information Technology, or do you say “ICT”...
ReelHealth: Storytelling with Mobile Video for Impact
You don’t have to be a professional filmmaker to tell a powerful story, and you don’t need bulky, expensive equipment. With 5 billion cell phone subscriptions...
Does Facebook Have Any International Development Impact?
In response to last week’s post about Facebook’s usage in Africa doubling every 7 months, Victor van R, a Dutch ICT4D researcher asked the following...
Facebook usage in Africa is doubling every 7 months!
This is Africa as visualized by Facebook. You could find it depressing if you looked at the world and saw that compared to the USA or Europe, Africa is still “dark”....
Digital Divide or Digital Bridge: Can Information Technology Alleviate Poverty?
The past decade has seen great interest in information and communication technologies applied to international development, an endeavor sometimes abbreviated ICTD....
ICTworks Interview with Tapan Parikh on Human-Computer Interaction and Design
I am very interested in HIC4D, the emerging discipline of human computer interaction for development, and recently interviewed Tapan Parikh.
Tapan is an assistant...
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