Practical Insights on Marketing for ICT4D Projects

marketing skills in ICT4D projects

Marketing Skills in ICT4D Projects

Humanitarian aid organizations use marketing skills in ICT4D projects to increase program outcomes by improving efficiency, transparency, reach, innovation, communication, and feedback.

This strategic integration of ICT4D helps organizations enhance their programs and better support affected populations in several ways:

  1. Improved efficiency and transparency: ICT4D tools help streamline processes, improve data collection, and facilitate communication in remote or disaster-affected areas, ultimately leading to more effective and transparent programs.
  2. Enhanced decision-making and resource allocation: By leveraging data and information collected through ICT4D projects, organizations can make more informed decisions and allocate resources more effectively, resulting in better program outcomes.
  3. Increased reach and accessibility: ICT4D tools enable organizations to reach a wider audience and make their services more accessible, especially in areas with limited resources or infrastructure.
  4. Promotion of innovation and collaboration: By utilizing ICT4D, organizations can foster collaboration and promote innovation among stakeholders, leading to the development of more innovative and sustainable solutions.
  5. Improved communication and feedback: ICT4D tools facilitate communication between organizations, local communities, and beneficiaries, allowing for more efficient feedback collection and continuous program improvement.
  6. Enhanced brand reputation and visibility: By adopting ICT4D tools and strategies, organizations can showcase their commitment to innovation and sustainability, which can help attract more donors, partners, and beneficiaries.

Examples of Marketing in ICT4D Projects

IYCF Image Bank: Better Visuals for Your Social and Behavior Change Programming

IYCF Image Bank: Better Visuals for Your Social and Behavior Change Programming

Published on: Jun 27 2018 by Guest Writer - Comments Off on IYCF Image Bank: Better Visuals for Your Social and Behavior Change Programming
We’ve probably all been guilty of not putting our best foot forward, especially when it comes to developing images for our social and behavior change (SBC) programs. Maybe...
1.5 Billion Reasons You Need A WhatsApp Business Strategy for Your Programs

1.5 Billion Reasons You Need A WhatsApp Business Strategy for Your Programs

Published on: Feb 21 2018 by Wayan Vota - 1 Comment
Facebook recently announced that WhatsApp has more than 1.5 billion monthly active users – 20% of the world’s population! – sending more than...
The Simple Way to Solve Your Technology Gender Gap Problem in International Development Projects

The Simple Way to Solve Your Technology Gender Gap Problem in International Development Projects

Published on: Jan 25 2018 by Guest Writer - 2 Comments
At FarmInk, we recently launched a new Messenger chatbot called the Africa Farmers Club. It provides farmers with local trending news about their crops and a way...
7 Lessons Learned From 20 Years of Technology Blogging

7 Lessons Learned From 20 Years of Technology Blogging

Published on: Dec 21 2017 by Wayan Vota - 2 Comments
Waaaay back in December 1996 – 20 years ago this month – I started blogging. Only then it wasn’t called blogging. That term would not be coined...
Three Reasons Why You Need to Collaborate with Religious Leaders

Three Reasons Why You Need to Collaborate with Religious Leaders

Published on: Nov 02 2017 by Guest Writer - Comments Off on Three Reasons Why You Need to Collaborate with Religious Leaders
As an international development professional, based in one country and often working in others, how do you reach your audience? How can you understand what’s...
How to Have an Effective Facebook Page for Civil Society Organizations

How to Have an Effective Facebook Page for Civil Society Organizations

Published on: Jul 03 2017 by Wayan Vota - Comments Off on How to Have an Effective Facebook Page for Civil Society Organizations
Social media, specifically Facebook, use is growing rapidly around the world. It is becoming one of the most popular sources of information, even in poor Southeast...
Showcase Your Resilience Innovation with The Rockefeller Foundation

Showcase Your Resilience Innovation with The Rockefeller Foundation

Published on: Mar 13 2017 by Josh Woodard - Comments Off on Showcase Your Resilience Innovation with The Rockefeller Foundation
Are you using digital technology to help individuals, families, communities, businesses or governments in Asia adapt to shocks and chronic stresses? If so, we want...
Are Messaging Apps and Emoji-Driven M&E a Game-Changing Innovation?

Are Messaging Apps and Emoji-Driven M&E a Game-Changing Innovation?

Published on: Jan 16 2017 by Jacob Korenblum - 3 Comments
Ten years ago, very few people mentioned cell phones and M&E in the same sentence. Phones were for phone calls, or for texting friends; monitoring surveys were...
5 Reasons Why International Development Needs Content Strategy

5 Reasons Why International Development Needs Content Strategy

Published on: Aug 05 2016 by Guest Writer - Comments Off on 5 Reasons Why International Development Needs Content Strategy
International development organizations are full of smart, pragmatic people. But just as the rise of digital has disrupted public, private, and nonprofit organizations...
The Blind Spot of SMS Projects: Constituent Illiteracy

The Blind Spot of SMS Projects: Constituent Illiteracy

Published on: Aug 03 2016 by Guest Writer - 5 Comments
With the overwhelming optimism around mobile phone-based communication technologies, it is reasonable to ponder: Do literacy levels pose a serious limitation to...
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